How Do We Gain Access To A New Market?

A multinational manufacturer of Fast Moving Consumer Goods wanted to start selling its products into an emerging Asian economy, with a view to eventually investing in a manufacturing facility. Our client had no existing relationship with any Government agency.

Tanda designed and implemented a government relations strategy to establish and nurture contacts with key regulators in the Ministries of Customs, Finance, Agriculture, Quarantine, Trade, Industry and Investment. The client's senior management is now well recognised by all agencies and has a sound network of allies in government who can provide guidance if regulatory problems arise.